Here, you can download a sample presentation and 'In Conversation With...' follow on interview (MP3 files) from one of our past case study-based Insight Forums.
Driving Culture Change
Featuring a case study from Innovene (formerly BP Chemicals) and Landor Associates
Cultural change - and the role of Marketing and Learning & Development functions in facilitating this - is an issue high on many management agendas.
This Insight Forum featured the case study of BP Chemicals Ltd - rebranded as 'Innovene' and subsequently divested from the BP Group and sold to Ineos for some $9billion. The case study detailed how the leadership team leveraged BP's decision to re-brand and divest the business as a catalyst for broader cultural change within the organisation. Guest speakers at the Insight Forum to present this case study were:
· Robert Longley-Cook, former Commercial Strategy Director, Innovene (BP Chemicals)
· Duncan Daines, Senior Client Director, Landor Associates (BP group agency partner)
Guest downloads (right-click and 'Save Target As')
· Right click here and 'Save Target As' to download a copy of the presentation from the Insight Forum
· Right click here and 'Save Target As' to download a follow-on interview with Robert Longley-Cook, Innovene
· Right click here and 'Save Target As' to download a follow-on interview with Duncan Daines, Landor Associates
For more information on future Insight Forums, please browse the 'Events and Networking' menu of this site. Alternatively,
please click here to contact us and discuss your questions on how to get involved in more detail.