In July 2009, The Chartered Institute of Marketing and Thomson Reuters, the world’s leading source of intelligent information for businesses and professionals, launched the Marketing Transformation Leadership Forum, a global ‘think tank’ made up of some of senior leaders from 16 major, international organisations committed to develop and share leading marketing transformation practices, insights and thinking across industry. Our goals:

·      Advance the knowledge base around marketing transformation in major, international organisations

·      Form a network of organisations committed to marketing transformation, allowing them to exchange ideas, best practises and experiences on a common theme

·      Help participants accelerate their own change programs by building business cases for marketing transformation in their organisations

·      Develop content and debate that benefits the marketing and wider business community

Visit www.marketing-transformation.com - our interactive website for exclusive downloads, blogs, leaders’ interviews, polls and other resources.